Earlier an employee could take marketing activities in addition without any marketing background. But with the tremendous evolution of technology peculiarly in marketing, digital marketing has become the universe in itself. Marketing practices have become so serpentine that each facet requires a different professional. Undertaking such intricate activities in business and to survive in growing …
When an organisation is set up there are many factors that influence the success of the organisation. Majorly three factors directly influence the organisations future whether that organisation is failing or scaling and those factors are People, Processes & Systems. Various organisations and companies have high-level managers and top leaders who focus on one aspect, …
Since the evolution of marketing, we all have known the 4Ps of marketing i.e Product, Price, Place and Promotion – a complete concept which marketers have used in creating their marketing strategy for decades. With new normal, the marketing landscape is drastically changed with the evolution of technology. With these technologies evolving the 4Ps have …
The COVID-19 Pandemic has transformed the world’s behaviour towards living and its effects will continue to stay. Many factors have raised after the pandemic hit and businesses needed to adopt different strategies and processes to continue their businesses. With technology and digital solutions, we have learned to assimilate into the digital transforming lives. Businesses spent …