5 Things We Learned from the Chandrayaan 3 Mission as a Marketing Agency.
On Wednesday, 23rd August 2023, a significant achievement was made by the Chandrayaan-3 mission of the Indian Space Research Organisation (ISRO) when its lander, named Vikram, landed successfully on the moon. Following a 40-day journey, Vikram landed near the moon’s south pole, marking a triumphant second attempt at reaching this unexplored lunar territory, after the mishap encountered by Chandrayaan-2 in 2019. Named after the father of the Indian space programme, Vikram Sarabhai, the lander holds immense significance. In sharp contrast to the Chandrayaan-2 mission, which successfully deployed an orbiter but unfortunately lost its lander and rover in a crash, the successful touchdown of Chandrayaan-3 fills every Indian heart with immense pride and honour.
This monumental success has not only been celebrated nationwide but has also served as a valuable lesson to individuals and organisations, particularly brands and marketing agencies. Drawing from this feat, we believe every brand must aspire to “land on the moon” – to strive, to ascend, and to reach its peak in this endeavour. Metaphorically transforming ourselves (Tensai) into a space rocket, we are fuelled and ready to blast off at incredible speed, aiming to propel your brand to the top. In the spirit of Chandrayaan-3, we continue to refine our understanding, learning both from the trials and triumphs of the mission.
India’s recent lunar expedition, one of the most widely discussed in the realm of space exploration, invites numerous learning opportunities. Recognising this, we, as a digital marketing agency, have begun to critically analyse our capabilities and the lessons we can derive from the mission to enhance our service to our clients.
(1) Increasing Your Internet Visibility with Digital Marketing
(2) Association with Marketing Agencies
(3) Keeping up with the Market’s On-Going Education
(4) Adapting to the Latest Developments
(5) Cost-Effective and Optimal Marketing Strategic Campaigns
(6) Creating Wizard Memorable Moments into the corporate world (Corporate Events)
Increasing Your Internet Visibility with Digital Marketing:
Digital marketing creates a level playing field for businesses. The lunar mission from India inspired developing countries to challenge the already established superpowers. This fact validates that our expertise can be used by emerging businesses to compete with top contenders. Most businesses are web-based and have established their brand identity through their digital presence. Thus, utilizing digital marketing services should be on the primary check-list for every business.
Association with Marketing Agencies:
The lunar mission was an enormous step, with the goal being to learn as much as possible. Collaboration with respected space agencies was essential to the mission’s success. Similarly, upcoming businesses often struggle with taking on too many tasks at once, leading to significant mistakes due to their lack of experience. Over time, we have learned that the proverb, “let experienced people work for established businesses,” holds true. As previously mentioned, digital marketing is the norm, so partnering with experienced firms could help businesses establish their digital identity quickly.
Cost-Effective and Optimal Marketing Strategies:
The Lunar mission is one of the most cost-effective space exploration missions in history. Even with budget constraints, the innovative thinkers still managed to create a project with potential for future explorations. We, on the other hand, is always firm when it comes to strategic planning, particularly concerning economic aspects. We create strategies and execute them on behalf of our clients.
Creating Wizard Memorable Moments into the Corporate world (Corporate Events):
Welcome to a world where moments come alive, where we make moments come alive, we forged connections, and where memories are crafted. The event’s planned by us are more than gatherings; there are immersive experiences that spark inspiration and leave a lasting impact.
In conclusion, these are the lessons we’ve learned from the Chandrayaan 3 mission. As a Digital Marketing Agency, we are as committed to our clients as ISRO is dedicated to its space exploration programs.
” Aaj chand se zyada desh chamakraha hai “
