TENSAI
THE FERN
CASE STUDY
About The
FERN
Mysa Zinc Journey by The Fern is a
luxurious resort located in Nani Devati,
Gujarat. Situated within the beautiful
Glade One Golf Club, this tranquil oasis
offers 24 rooms and suites that combine
contemporary design with traditional Indian
charm.
take a look
CHALLENGES
FACED
The Fern faced challenges in
enhancing brand awareness and
positioning in the market despite
strategic management and impactful
branding efforts.
THE FERN
01.
CLIENT TESTIMONIALS
Tensai’s expertise & dedication have transformed our
business. Through their strategic approach our online
presence has flourished
:- Director, Mysa
:- Director, Mysa
02.
CAMPAIGN TIMEFRAME
6 months
TENSAI
TENSAI’S STRATEGY & GOALS
01
Our Goal
The objective was to elevate brand awareness, boost engagement, and create a strong social media presence in order to attract the local elite class as the target audience
02
Social Media Marketing
Implemented engaging content showcasing luxurious interiors, landscapes, spa treatments and culinary delights to ensure consistent growth.
03
Swipe-up ads
Used eye-catching visuals and persuasive text to drive traffic to the page.
04
Golf Influencer Partnerships
Teamed up with golf influencers to showcase the exclusive course, by boosting brand reputation
Results
The campaign significantly boosted the hotel’s visibility on social media, driving impressive
impressions and reach, leaving lots of like, comments and shares. Partnering with influencers and
running fun campaigns encouraged conversations and user posts. More people started following the
hotel online, building a strong community. Strategic swipe ads drove traffic to website, resulting in
increased bookings and revenue. The campaign’s success solidified Mysa Zinc Journey as a top luxury
destination in Gujarat for the elite
