TENSAI
Virtual Think-Tank Case Study
About Virtual Think-Tank
Frost & Sullivan is a renowned global business consulting firm with over 60 years of expertise in market research, growth strategy consulting, and corporate training. They specialize in gathering critical intelligence across various industries to support clients in making informed business decisions
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CHALLENGES
FACED
As a leading consulting and analyst firm, Frost & Sullivan excels in secondary research but encountered challenges in organizing and executing primary research. To address this, they sought to enhance their primary research efforts through effective organization of round table discussions and content syndication
Virtual Think-Tank
01.
SOLUTION
Tensai delivered a comprehensive Virtual Think Tank campaign for Frost & Sullivan, which included:
Primary Research Execution: Conducted surveys and focus group discussions as part of the primary research. A notable component was the ‘Thought Leadership Panel Discussion,’ featuring seasoned CIOs from diverse industries sharing valuable insights, experiences, and best practices.
Campaign Design: Designed and implemented ice-breaking sessions to engage participants before the event, enhancing the quality of interactions and discussions.
Discussion Guide Creation: Developed a detailed discussion guide to provide context for all CXOs during the ice-breaking sessions and facilitated one-on-one interactions with each CXO.
LinkedIn Campaigns: Launched LinkedIn campaigns
showcasing quotes and thoughts from each panelist, along with teaser campaigns to build anticipation and engagement.
Post-Event Report: Following the Virtual Think Tank sessions, produced an intelligence report capturing insights from the participating CIOs. To maximize the distribution and downloads of the final white paper, we initiated the ‘Pipeline Accelerator’ campaign.
02.
Timeframe
The campaign was successfully executed over a period of 3 months
TENSAI
Tensai’s Strategy and goals
Our strategies were aimed at ensuring effective primary research and impactful market insights:
01
Engage and
Inform:
Utilize surveys, focus groups, and panel discussions to gather and share thought leadership from top CIOs.
02
Enhance
Interaction:
Implement ice-breaking sessions and develop a discussion guide to facilitate meaningful one-on-one interactions with CXOs
03
Leverage Digital Channels:
Execute LinkedIn campaigns and teaser promotions to increase visibility and engagement.
04
Deliver Actionable Insights:
Produce and promote a comprehensive white paper based on the Virtual Think Tank sessions, driving downloads and showcasing the value of the research.
Results
Over the course of three months, Tensai successfully conducted 6 Virtual Think Tanks, each featuring 6-7 CIOs from various verticals.
The campaign achieved 250 downloads of the targeted audience, culminating in the presentation of a well-structured market study white paper by Frost & Sullivan.
The campaign effectively demonstrated how strategic insights and thought leadership can drive significant engagement and value.
