As B2B buyer journeys grow more complex and personalized experiences become the norm, account-based marketing (ABM) has emerged as the gold standard. But executing a successful ABM strategy requires more than good intent—it demands precision, data, and the right stack of account-based marketing tools to scale efforts and measure results.
In 2025, these tools aren’t just nice to have—they’re essential for identifying high-value accounts, engaging decision-makers, and driving long-term revenue.
Here’s a breakdown of the best account-based marketing tools across targeting, personalization, engagement, analytics, and alignment.
1. Terminus – All-in-One ABM Platform
Best for: Enterprise-level ABM execution
Why it stands out:
Terminus is a robust ABM platform that enables B2B teams to engage target accounts through multi-channel orchestration—including display ads, email, LinkedIn, and web personalization. With deep analytics and attribution reporting, Terminus gives marketing and sales teams clear insight into pipeline influence.
2. Demandbase – AI-Powered Targeting & Intent Data
Best for: AI-driven insights and intent-based targeting
Why it stands out:
Demandbase uses real-time intent data, firmographic filters, and AI to help teams identify the most sales-ready accounts. It combines engagement analytics with deep account intelligence—making it one of the most powerful account-based marketing tools in the market.
3. LinkedIn Sales Navigator – Social Selling at Scale
Best for: Account research and personalized outreach
Why it stands out:
With access to over 900 million professionals, LinkedIn Sales Navigator helps B2B marketers find key decision-makers and engage them with relevant messaging. It integrates well with most CRMs and works seamlessly with LinkedIn ABM ads for full-funnel engagement.
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4. HubSpot ABM Software – CRM-Integrated Account Targeting
Best for: Small to mid-size B2B companies using HubSpot
Why it stands out:
HubSpot offers a native ABM feature set that allows users to define ICPs, create target account lists, and run coordinated campaigns across email, social, and web. For teams already on HubSpot, it’s an intuitive way to activate account-based marketing tools without third-party integrations.
5. RollWorks – Affordable and Scalable ABM
Best for: SMBs looking for cost-effective ABM
Why it stands out:
RollWorks offers intent data, dynamic advertising, account scoring, and sales insights—making it a great entry-level tool for companies adopting ABM for the first time. Its real-time alerts and simplified dashboard make it easy to stay aligned across teams.
6. Clearbit – Data Enrichment & Targeting
Best for: Real-time data enrichment and firmographics
Why it stands out:
Clearbit provides accurate firmographic data to help marketers identify ideal accounts and personalize communication based on real-time insights. It integrates with Salesforce, Marketo, HubSpot, and more.
7. Engagio (Now part of Demandbase) – Orchestration & Analytics
Best for: Multi-channel orchestration and campaign measurement
Why it stands out:
Though now integrated with Demandbase, Engagio’s legacy tools remain vital in helping B2B teams orchestrate and measure interactions across email, ads, sales touches, and content—all aligned to accounts.
8. Mutiny – Website Personalization at Scale
Best for: Dynamic website personalization for B2B ABM
Why it stands out:
Mutiny helps tailor website messaging and CTAs based on the visitor’s company, industry, or stage in the buyer journey—without needing a developer. It’s one of the fastest-growing tools for enhancing ABM conversion rates.
Final Thoughts: Build a Winning ABM Stack
In 2025, the right account-based marketing tools can mean the difference between fragmented outreach and full-funnel success. Whether you’re just getting started or scaling enterprise-level ABM, these platforms will empower you to target smarter, personalize faster, and close bigger deals.
Need Help Setting Up Your ABM Stack?
At Tensai, we help B2B brands build custom ABM strategies—combining the right tools, content, and platforms for measurable success.
