TENSAI
MASTEK
CASE STUDY
About
MASTEK
Mastek is an enterprise digital
& cloud transformation specialist that engineer’s excellence for
customers across 40 countries
take a look
CHALLENGES
FACED
Brand awareness and
positioning in the market through
strategic management & impactful
branding.
MASTEK
01.
CLIENT TESTIMONIAL
“Tensai’s expertise & dedication have transformed our
business. Through their strategic approach our online
presence has flourished”
CEO, MASTEK
CEO, MASTEK
02.
CAMPAIGN TIMEFRAME
6 months
TENSAI
TENSAI’S STRATEGY & GOALS
Our Goal: Brand Awareness, Leveraging Strategies, Branding Initiatives
01
Branding Identity Package
Developed a comprehensive brand identity for Mastek, featuring a logo redesign, colour palette selection, typography guidelines and visual style recommendations, all tailored to resonate with the target audience.
02
Engaging Collaterals
Produced visually appealing decks, PowerPoint presentations and flyers for Mastek, meticulously designed to captivate and inform the audience
03
Online
Channels
Strategically leveraged Mastek’s website, social media channels, and industry-specific forums to distribute collaterals effectively
04
Industry
Events
Maximizing Mastek’s global presence, we capitalized on participation in various industry events
Results
Increased Brand Visibility • Positive Brand Perception • Expanded Reach
In conclusion, Mastek experienced significant improvements in its brand visibility, perception, and reach through a targeted branding campaign. The collaboration with Tensai yielded impactful collaterals, effectively showcasing Mastek’s expertise as a leader in enterprise digital and cloud transformation
In conclusion, Mastek experienced significant improvements in its brand visibility, perception, and reach through a targeted branding campaign. The collaboration with Tensai yielded impactful collaterals, effectively showcasing Mastek’s expertise as a leader in enterprise digital and cloud transformation
