TENSAI
MOTHERSON
CASE STUDY
About
Motherson
Motherson Technologies is a global leader specializing in intelligent
warehousing, supply chain enablement, and software applications. They
provide innovative solutions to enhance operational efficiency across
diverse industry segments, focusing on integrating advanced technologies
to optimize supply chain processes and warehouse management.
take a look
CHALLENGES
FACED
Motherson Technologies faced several challenges, including coordinating
with multiple vendors, attracting a quality audience aligned with the target
segments, and ensuring effective penetration into key industries such as IT,
Manufacturing, Fintech, EdTech, and Healthcare. Additionally, post-event
calling efforts were necessary to generate leads.
MOTHERSON
Tensai undertook a comprehensive end-to-end event management
approach for Motherson Technologies in collaboration with AWS.
Data Mining and Data Mapping
We conducted thorough data mining
and mapping to identify and target the most relevant audience segments
Business Development Support
Our team reached out to potential
attendees from the target segment via direct calls and invitations
EDM Campaign
We designed and executed an Electronic Direct Mail
(EDM) campaign to promote the event and drive registrations
Landing Page Optimization:
We created a user-friendly landing page to
streamline the registration process and capture attendee details
Pre-Event Buzz
We generated excitement and anticipation through
strategic LinkedIn page promotions
Event Branding
Our team handled all aspects of event branding,
including photo booth designs, podiums, registration desks, LED
placeholders, standees, badges, and miscellaneous branding elements
Venue Selection and Setup
We meticulously selected a 5-star venue,
managing the setup and fabrication to ensure a flawless event environment.
Post-Event Networking
We organized a sophisticated cocktails and
networking dinner, providing a platform for attendees to connect and
discuss.
Giveaways and Gifts
Attendees received thoughtful giveaways and gifts,
adding a personal touch to the event experience
TENSAI’S STRATEGY
& GOALS
Our strategy was to deliver a fully managed, end-to-end event
solution that met the high standards of Motherson Technologies
and AWS
Comprehensive Event Management
Handling every aspect of the event to ensure a smooth and
professional experience
Targeted Audience Engagement
Utilizing data-driven methods to attract and engage the right
audience
Exceptional Event Experience
Creating a memorable and impactful event through meticulous
planning and execution
Brand Visibility
Leveraging strategic branding and promotional activities to
maximize event reach and impact.
Results
The event was a resounding success, with positive feedback from
attendees and stakeholders. Our strategic approach ensured a
high-quality audience, leading to meaningful engagement and
valuable networking opportunities.
The post-event follow-up was particularly effective, resulting in the successful acquisition of 8 qualified leads, further solidifying Motherson Technologies’ brand presence within the IT, Manufacturing, Fintech, EdTech, and Healthcare sectors
The post-event follow-up was particularly effective, resulting in the successful acquisition of 8 qualified leads, further solidifying Motherson Technologies’ brand presence within the IT, Manufacturing, Fintech, EdTech, and Healthcare sectors
