TENSAI
SOFTLINE
CASE STUDY
About
Softline
Softline is a leading IT solutions
and services provider with over 30
years of experience. 6,000 Enterprise and SMB Clients, 1,500 Account Managers, 100 Sales Solutions, and 1,000 Technical Professionals.
take a look
CHALLENGES
FACED
Softline faced difficulty
penetrating unmanaged accounts,
hindering the potential growth of
their sales pipeline
SOFTLINE
01.
SOLUTION
Microsoft O365
Microsoft Azure
02.
CAMPAIGN TIMEFRAME
3 months
TENSAI
DEEP PROFILING
01
Details Captured
Company infra, IT Infra, Challenges faced and other relevant details. (Deep profiling aims in understanding the IT infra and challenges faced in targeted departments)
02
Brand Awareness
There was a need to create brand awareness about Softline services and offerings. A Focused Webinar could just boost all the efforts of Profiling, Mining and Mapping. We eventually pulled off 4 webinars in a month with 80+attendees successfully. • Followed by LinkedIn and email marketing campaigns. (The focus here, stayed on reaching out to the Registrations and Attendees of the Webinar)
03
Nurturing Campaigns
Targeted prospects with high potential were engaged through nurturing campaigns, including post-webinar calls, appointment scheduling, and workshop arrangements
TENSAI’S STRATEGY
& GOALS
01.
Account Building & Concept Mapping
02.
Account Shared: 55 accounts
03.
Target Personas: 3 to 4 Influencers & Decision makers
Results
Softline India successfully nurtured with named accounts in the various territories that needed more focus and strategies, with 18 leads generated from 55 accounts. The four webinars played a vital role in aiding Softline to showcase their services and offerings, while also establishing long-term relationships
