TENSAI
SPIRENT
CASE STUDY
About
SPIRENT
Spirent is the leading global provider of automated test and assurance solutions for networks, cybersecurity, and positioning.
take a look
CHALLENGES
FACED
Spirent has a niche market and identifying the concerned person and nurturing those accounts became a hurdle
SPIRENT
01.
EVENT FACTS
84% of the marketers surveyed, expressed that ABM provided significant benefits to retaining and expanding client relationships.
60% of companies used ABM to increase their revenue by at least 10% in 12 months.
02.
CAMPAIGN TIMEFRAME
2 months
TENSAI
DEEP PROFILING
01
Details Captured
Company infra, IT Infra, Challenges faced and other relevant details. (Deep profiling aims in understanding the IT infra and challenges faced in targeted departments)
02
Brand Awareness
There was a need to create brand awareness about Softline services and offerings. A Focused Webinar could just boost all the efforts of Profiling, Mining and Mapping. We eventually pulled off 4 webinars in a month with 80+attendees successfully. • Followed by LinkedIn and email marketing campaigns. (The focus here, stayed on reaching out to the Registrations and Attendees of the Webinar)
03
Nurturing Campaigns
Targeted prospects with high potential were engaged through nurturing campaigns, including post-webinar calls, appointment scheduling, and workshop arrangements
TENSAI’S STRATEGY
& GOALS
We Planned the event in such a way we had ample time for planning all the activities like Media Plan, Audience Acquisition Hotel booking and Set-up and fabrication.
Utilizing Tensai’s Inhouse Database and Research Team, we successfully identified key decision makers based on the client’s criteria. Our objective was to engage prospects from 40-50 distinct accounts, and additionally, we aimed to extend invitations to two industry leaders to serve as panelists for the Panel Discussion session.
We implemented LinkedIn Campaigns, Email Marketing Campaigns, and WhatsApp Marketing Campaigns to generate excitement for the event and actively involve our customers.
Additionally, we launched lucky draws featuring table tents equipped with QR codes. Attendees could scan these codes, leading them to the MTSL LinkedIn page. By following the page, they stood a chance to win Airdopes.
Results
We successfully attracted 47 participants to the event, with 40 being unique attendees. Among the total attendees, 35% held C-Level positions. Impressed by the outstanding performance of Tensai’s Operation team, MTSL requested an additional three events aligned with similar themes
