Table of Contents
Did You Know Email Campaigns Generates $42 for Every $1 Spent?
That’s an insane email campaigns 4,200% ROI—yet so many marketers still think email campaigns are outdated, boring, or ineffective.
But tell that to Netflix, which keeps users engaged with hyper-personalized recommendations based on their watch history. Or Amazon, which masters behavioral emails—reminding you about abandoned carts, price drops, and products you didn’t even know you needed.
Even Spotify Wrapped proves that email marketing can be as exciting as any social media trend.
And in the B2B world? Brands like HubSpot, LinkedIn, Salesforce, and Slack swear by email marketing. Here’s why:
- HubSpot delivers valuable insights instead of spammy sales pitches.
- LinkedIn engages professionals with personalized updates and industry trends.
- Salesforce uses segmented email campaigns to nurture leads through the sales funnel.
- Slack keeps it short, punchy, and relevant—showing businesses exactly how they can improve workflow.
These Brands Prove That B2B Email Marketing Isn’t Dead—It’s Just Being Done Wrong
The real question is: Are you using it the right way?
Why Email Marketing is Actually Cool (If You Use It Right)
Marketers love chasing trends—social media ads, influencer marketing, AI-powered tools. But when it comes to B2B marketing, email is still king.
Why? Because the decision-makers—CEOs, CMOs, and key stakeholders—aren’t spending their workday scrolling through Instagram. They’re in their inboxes, scanning for valuable content that actually speaks to their needs.
The problem? Most email campaigns are either too salesy, too generic, or—worst of all—completely irrelevant. That’s why so many EDM campaigns end up in spam folders or get deleted before they’re even opened.
The trick isn’t just to send emails; it’s to send the right emails, to the right people, at the right time.
5 Underrated Email Marketing Tricks That Work Like Magic
1. The “Reverse Cold Email” Strategy
Most marketers go straight for the pitch, which is why most cold emails get ignored. Instead, flip the approach—ask for your recipient’s insight first:
“Hey [First Name], we’re exploring [industry-specific topic] and would love to hear your take on it. Got 2 minutes to share your thoughts?”
This makes your audience feel involved in the conversation rather than being sold to.
2. The “Curiosity Gap” Subject Line
The easiest way to lose a lead? Have a boring subject line.
Instead of: “Introducing Our New Service”
Try: “We Changed One Thing & Our Clients Loved It. Want to Know What?”
Humans are naturally curious. Spark intrigue and they’ll want to click.
3. The “One-Click Yes” CTA
Most emails ask for too much—schedule a call, download a whitepaper, fill out a form. That’s effort.
Instead, offer a one-click CTA:
👉 Yes, I’m interested!
This removes friction and makes engagement effortless.
4. The “3-Second Rule” for Formatting
If someone can’t scan your email campaign in three seconds, they’re not reading it.
Structure it like this:
- Keep paragraphs short (2-3 lines max)
- Bold key takeaways
- Use bullet points to break up text
This makes it easy to skim—even for busy executives.
5. The “PS: We See You” Trick
Most emails end with a generic “Looking forward to your response.” Boring.
Instead, add a personalized P.S.:
“P.S. Saw your latest LinkedIn post—loved your insights on [topic]! Great perspective.”
This makes the email feel authentic—not robotic.
So, Is Your Email Marketing Driving Engagement or Just Collecting Dust?
The truth is, email marketing isn’t dead—boring emails are. When done right, it’s still one of the most powerful tools for:
- B2B lead generation
- Brand awareness
- Customer retention
Whether it’s delivering high-value content like HubSpot, personalizing engagement like LinkedIn, or strategically nurturing leads like Salesforce, the key is to make your email campaigns worth opening.
So, Who’s Gonna Help You Nail This?
This is where most blogs would say, “If you need help with email marketing, reach out to us.” But let’s cut the fluff—Tensai doesn’t do generic email marketing.
We create highly strategic, data-backed EDM campaigns that aren’t just read—they drive action.
🚫 No spammy sales pitches.
🚫 No robotic automation.
✅ Just smart, effective, and ridiculously engaging email campaigns that get your audience to read, reply, and buy.
If you’re tired of sending emails that land in the void, let’s talk. Because your brand deserves better than unread messages.
👉 Ready to make email campaigns that people actually want to read? Let’s do it.
