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The world of digital marketing offers various channels to communicate with your audience, including social media platforms like Facebook, Instagram, LinkedIn, Twitter, and Threads. However, amidst the noise of social media, the conversation rates often fall short of expectations. By leveraging targeted email marketing campaigns, businesses can witness significant returns on investment by having meaningful connections with their audience. With advanced tools and techniques, modern email marketing campaigns have become even more effective, offering personalized, targeted communication that drives conversions and boosts revenue.

As of 2022 there are over 4.258 billion active email users worldwide. This makes EDM a highly effective marketing strategy, thanks to its high delivery rate. The delivery rate shows how many messages reached the recipient’s inbox. Whereas Facebook known as the king of social media has a delivery rate of just 2%, EDM has an impressive 90% delivery rate.

In this blog, we will delve into the importance of Electronic Direct Mail (EDM) for your business. We’ll cover how EDM can enhance your marketing strategy, build customer relationships, and drive significant ROI. Discover the top 3 reasons why you should start implementing EDM today, and learn how this tool can help you reach your target audience effectively, increase engagement and boost your sales.

3 Reasons why your business needs to Electronic Direct Mail (EDM)

1. Compared to other marketing channels email marketing is highly cost-effective.

Unlike other traditional methods, you don’t need to spend on printing, postage, or ad space. All you need is good email marketing platform and well-thought-out-strategy to reach thousands of potential customers. People subscribe to newsletters because they want updates and notifications about products and services, they are genuinely interested in. Well, this isn’t a case with social media platforms, where people primarily go and to engage in casual conversations with friends.

Reaching C-suite executives such as Marketing Directors, Vice-Presidents, Directors, or Chairmen through social media is challenging. Through emails you have a higher chance of contacting them through their personal email accounts.

2. EDM helps businesses to understand their audience

EDM allows companies to understand their customer’s needs, wants, and aspirations. It offers a window into their customer’s lives and goals. When you thoroughly understand your customers, you can create targeted segments that align with your company’s Mission, Vision, Value (MVV) with these, you can build an effective marketing strategy.

EDM tracks performance of marketing campaigns by monitoring key these metrics,

  • Open rate: The percentage of recipients who open your mail.
  • Click-through rate: The percentage of recipients who clicks on links in the mail.
  • Bounce rate: The percentage of emails that could not be delivered to the recipients’ inbox.
  • Delivery rate: The percentage of emails that successfully delivers to the recipients’ inbox.
  • Shares: The number of times your email was shared by recipient with others.

3. EDM is a key tool for enhancing customer relationships

Electronic Direct Mail provides a convenient and effective means to communicate with your audience. Engage with your audience by sharing content that aligns with their interests and using a language that they resonate with. Electronic Direct Mail allows you to test and optimize your content posting strategy, finding the best times and days for engagement, once you have a plan for this then, focus on consistency. With an EDM campaign you can pre-schedule emails, maintaining regular contact with your customers. This ensures instant responses to queries and efficient feedback collection. Customers avoid companies that don’t respond promptly, and acquiring new customers is about five times more expensive than retaining existing ones.


In summary EDMs play a pivotal role in driving success for your business, providing valuable insights to identify and engage with your target audience effectively. Building lasting connections with your customers is essential for business success, and EDMs serve as a powerful tool to in achieving this objective. At Tensai we offer compelling and engaging EDM content. With our dedicated team of experts, we specialize in developing engaging and creative EDMs tailored to your unique business needs.

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