In the world of B2B marketing, platforms like LinkedIn and Google Ads dominate the paid strategy conversation. But if you’re wondering where to put your budget in 2025, one question keeps popping up: Are LinkedIn Ads better for B2B than Google Ads?
At Tensai, a B2B marketing agency, we’ve managed campaigns across both platforms for tech firms, SaaS brands, and enterprise service providers. Our conclusion? When executed strategically, LinkedIn Ads for B2B can offer unmatched precision, higher-quality leads, and stronger ROI—if used the right way.
In this blog, we’ll break down what makes LinkedIn Ads for B2B so powerful in 2025, compare them to Google Ads, and show you how to build high-performing campaigns for B2B lead generation.
Why LinkedIn Ads for B2B Are Outperforming in 2025
Let’s start with the basics: LinkedIn is where decision-makers live. According to LinkedIn’s own data, over 65 million business decision-makers are active on the platform, and in 2025, it’s become even more essential due to advanced targeting and AI-driven ad optimization.
Here’s what makes LinkedIn Ads for B2B so effective:
- 🎯 Hyper-targeting based on job title, seniority, industry, company size, and skills
- 🧠 High intent audiences engaging with thought leadership, events, and lead gen forms
- 🔗 Seamless integration with B2B funnels and CRM tools
LinkedIn Marketing Solutions – Why B2B Brands Win
LinkedIn Ads vs Google Ads: A 2025 Comparison for B2B Marketers
| Feature | LinkedIn Ads for B2B | Google Ads for B2B |
|---|---|---|
| Audience Targeting | Precise by role, company, seniority | Broad keyword-based |
| Lead Quality | High-quality decision-makers | Mixed intent levels |
| Cost per Click (CPC) | Higher ($6–$15 avg.) | Lower ($2–$8 avg.) |
| Conversion Type | Lead forms, event signups, demo requests | Website visits, calls |
| Best For | ABM, brand awareness, webinars, content offers | Search-based demand capture |
At Tensai, we recommend LinkedIn Ads for B2B brands looking to generate qualified leads, run ABM campaigns, or promote high-ticket offerings.
How to Structure a Winning LinkedIn B2B Campaign
Step 1: Define Your Ideal Customer Profile (ICP)
Use filters like industry, seniority, location, and company size to build an audience segment that matches your high-value accounts.
Step 2: Choose the Right Ad Format
For B2B campaigns, the best-performing LinkedIn ad formats include:
- Lead Gen Forms (great for gated content like eBooks or webinars)
- Single Image Ads (ideal for brand awareness)
- Video Ads (for explaining solutions or showing case studies)
Step 3: Optimize Your Creative & CTA
Use value-driven messaging. Speak to your ICP’s pain points and end with a strong CTA like:
✅ “Book a Free Demo”
✅ “Download the Strategy Guide”
✅ “Join the Expert Webinar”
Step 4: Use LinkedIn Insights + Retargeting
Leverage LinkedIn’s Insight Tag to track conversions and retarget users who visited your landing pages or clicked ads but didn’t convert.
LinkedIn Ads for B2B: Performance Benchmarks (2025)
Here’s what we typically see at Tensai from our B2B clients in tech, SaaS, and consulting:
| Metric | Industry Average | Our Clients (Tensai) |
|---|---|---|
| CTR (Click-Through Rate) | 0.44% | 0.8–1.2% |
| Lead Form Completion | 10–15% | 18–25% |
| Cost Per Lead | ₹1,500–₹4,000 | ₹800–₹2,200 |
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How We Use LinkedIn Ads for B2B at Tensai
At Tensai, we’ve helped B2B brands grow through a performance-first approach:
- 🧩 ABM Campaigns targeting key accounts using personalized content
- 📚 Thought Leadership Funnels promoting downloadable guides + retargeting ads
- 🎥 Event Promotion Campaigns for webinars, conferences, and product launches
- 📞 Lead Qualification via Lead Gen Forms linked to automated email sequences
Explore Our Paid Campaign Services
SEO Benefits of Running LinkedIn Ads for B2B
Running LinkedIn Ads for B2B doesn’t just drive leads—it also boosts SEO indirectly. Here’s how:
- Increased brand search volume after users see your ads
- Improved website engagement from retargeted traffic
- Enhanced top-of-funnel awareness that feeds organic content
Combine this with content marketing, and you’ll dominate both paid and organic visibility in your niche.
Pro Tips for 2025
- 🧪 A/B Test everything: Headlines, images, CTA buttons, and audience segments.
- 🕵️♂️ Use LinkedIn Lookalike Audiences to scale your best-performing audiences.
- 📊 Set up conversion tracking using the LinkedIn Insight Tag and integrate with your CRM for closed-loop reporting.
- 💬 Test Conversation Ads (LinkedIn’s version of chat funnels) to drive mid-funnel engagement.
Final Thoughts: LinkedIn Ads for B2B = Smarter Growth
In 2025, LinkedIn Ads for B2B are no longer optional—they’re essential. While Google Ads are great for bottom-funnel demand capture, LinkedIn gives you the strategic power to educate, engage, and convert the right audience.
At Tensai, we specialize in building B2B LinkedIn ad strategies that go beyond vanity metrics and actually drive pipeline.
👉 Ready to launch or scale your next LinkedIn B2B campaign?
📩 Contact Tensai Today
