EDMs the formula you need to drive your leads

What is EDM?

EDMs is Electronic Direct Mail, however it is more than email marketing. The companies use
Electronic Direct Mail to connect with their customers and leads. Typically, EDMs list is made up of
people who have visited your website, signed up for newsletters, added their email id while filling
out a form or making an enquiry. The versatile factor of an EDM is that it can work for all type of
business if done strategically, be it e-commerce business, service-based business, or even non-profit
organizations.

What is the difference between EDMs and Email Marketing?

This is a general misconception that EDM and Email Marketing is the same thing and many people
puzzle to differentiate between these two. The process for this email marketing techniques might
look the same but are different.

In Email Marketing the process is simple with 4 major steps that is
build a list, segment the audience according to the category, send an email, and measure. Where as
in EDM Marketing you need to implement strategies to get leads. Here you build a list, segment the
list, send an email, check the responses, re-target the missed leads, and measure. In EDM Marketing
the main focus is to build a relationship with the subscribers, through interactive content which will
lead to engagement. Then follow up with retargeting campaigns for potential leads.

5 Tips to implement in your in EDM Marketing to drive more leads.

1.Capture Leads with CTAs

CTA is one of the crucial step in marketing strategies. Imagine an ad with no CTA catches
your attention and you want to learn more about it. What’s the next step? Exactly the
process ends there. Hence adding CTAs will push your customers to potential leads.

call-toactions can be in any form for example contact us, enquiry forms, email address, or even
website links. There should a chain for the customers to connect with you.

2.Offer Exclusive Content

Sending generic content or any information that is easily available in the net or your website
is basic. Offering an exclusive content to your subscribers will not only increase engagement
and views but also provides an opportunity to generate more leads. Note that the exclusive
content should be relevant to your target audience not making them puzzled with the
information.

3.Segment with Strategies

The contact list is ready, segment your target audience into categories. Craft your mail with
proper and relevant content with a CTA to connect with the business. Categorize your
contacts into lists, arrange them with same interests, or same approaches. This will allow
you to structure the content effectively and target your audience.

4.Personalization is the key

In EDM Marketing a brand caters to the audience’s different needs and personalization is
the key. This is the chance to deliver the values to your audience through tailored approach.
Provide relevant and personalized, this will create credibility and not just bombarding the
information.

5. Use Hyperlinks for Interaction

EDMs can be a great strategy to boost traffic in your website. Increase user engagement by
hyperlinking images to relevant website pages and utilizing attention-grabbing CTA buttons.
Tracking reader interactions provides valuable insights for tailoring personalized content

Note: The shortcut to hyperlink any text is ctr+k. Here's is an example: We have hyplerlinked to Tensai's Website by selecting the text and the used the shortcut key.

Conclusion

In conclusion, EDMs can be the ultimate formula to drive sales. With EDMs you can
effectively engage with your audience, and nurture leads. Whether it’s through compelling
content, strategic call-to-actions, or personalized messaging, EDMs offer a versatile tool to
amplify your marketing efforts. Utilize the potential of EDMs today and unlock a world of
opportunities for lead generation and business growth.