Challenges Faced in B2B Appointment Fixing & Tips

There are plenty of challenges faced in the world of B2B Appointment Fixing. According Richardson’s Annual Selling Challenges Research Study, one of the toughest aspects of Sales Prospecting is securing meetings and appointments with the decisionmakers or influencers of the company. In this blog we will understand about the problems faced in
B2B Appointment Setting and the tips to tackle them.

What is B2B Appointment Fixing?

B2B Appointment setting is Business to Business Appointment or Meeting setting with the
businesses. It is a sales strategy where the Appointment setters schedule or fix an official meeting
with the business and potential lead. In this meeting the goal is to promote the service or product
and give the team a detailed information. Here the appointment setter’s goal is to qualify and
nurture leads. During these Appointment Calls the sales team get a chance to talk to the keydecision makers, where they pitch their ideas and approach.

Why B2B Appointment Setting is Important?

B2B Appointment Setting is crucial for a business, it helps sales team streamline the process and
improve the lead generation process. This can lead to an increase in the number of sales and
improvement in business. B2B Appointment Fixing can lead you to great benefits in your business.

Here are some Advantages of B2B Appointment Setting:

• Streamlines the process.
• Enables Sales Specialization
• Provides a better experience for the customers.
• Fosters a strong business relationship.

Tips to improve B2B Appointment Fixing

A successful Appointment Fixing requires more than a routine, it requires strategic thinking and
tailored plans and coordination with your accounts. Right from Strategic Planning, In-depth
information of the accounts, building relationships, weekly follow-ups, and customer feedback,
these strategies redefine your business approach. Let’s take a look on the master plan to crack the
challenges in B2B Appointment Fixing.

1. Do your Research: Always complete the research and then make a call, incomplete research
shows lack of information and doesn’t create credibility. 82% of the Decision-Makers believe
that sales representative call with incomplete information. Complete research shows your
confident and ready for the business.

2. Use Multichannel Strategy: Multichannel Strategy uses all available channel such as phone,
email, chat and social media to convert cold leads in warm leads.

3. Reach out at the right time: When it comes to connecting with your leads, timing is crucial.
Be it Calls or Emails the best time to reach is morning 10:00 am to 11:00 am and in the
evening 6:00 pm to 7:00 pm. Cold emails have the best response rate when sent earlier in
the week.

4. Be Personable: Another crucial thing is to be personable as possible, to show the leads that
you have shown genuine interest in them and the company.

5. Show your Value: After getting the attention perform a pitch that will show the value it will
bring to the company. Case Studies and testimonials can be a proof to show the challenges
you faced and how you solved them and reassure the potential client.

6. Always Follow Up: 70% of the sales representatives don’t follow up with their leads, after
the first unanswered call or email. There could be always an opportunity or some changes
with the company that will turn into a lead.

Here’s How Tensai will help you with B2B Appointment Fixing.

A lot of agencies and companies face issues in B2B Appointment Setting / Meeting where people can’t reach out to the decision makers or couldn’t move ahead after the calling process. Tensai makes sure we follow the masterplan and follow up with the client for a potential lead.

Our job doesn’t end at calling the leads but setting an appointment between both the parties and making sure the final call is done by our side.
We go an extra mile to secure meetings between both the parties for a flawless communication until the final call. With Tensai rest assured that your B2B Appointment Setting process is in expert hands.